A COLCHESTER clinic has launched a new beauty treatment with a successful event showcasing its work.

Be The Best You Clinic, in St John's Street, launched the new Hydrafacial treatment last week.

Georgia King, 22, decided to open the clinic earlier this year, after living with Alopecia and finding a passion for helping those, like her, feel beautiful.

Be The Best You Clinic offers aesthetic treatments and semi-permanent make up, as well as an in-clinic boutique.

Since its opening, the clinic has come on "leaps and bounds", now employing four advanced technicians offering a wide range of treatments, including sports massage, eyelash extensions, LVL, waxing and all things aesthetics.

Following its success, Georgia hosted the clinic’s first public event last week – showcasing its new treatment brand, Hydrafacial.

She said: “The aims of the event were to showcase the magic of Hydrafacial.

“The treatments are so popular in London, Brentwood and Chelmsford but they seem to be quite rare in Colchester.

“We are the only clinic in the city centre to be offering Hydrafacial as a brand."

Hydrafacials are a non-invasive, medical-grade facial treatment that use a patented device to cleanse, extract, and hydrate the skin.

“The reason I chose Hydrafacial was genuinely through what I believe to be fate," Georgia said.

“The Capital Sales Manager and the Business Development Manager from Hydrafacial came to the salon to pitch their brand, and I was sold immediately.

“Everything Hydrafacial has to offer, and their high standards match the ethics of Be The Best You Clinic.

“To be a provider of such an incredible, worldwide brand is exactly what the clinic needed."

Last week’s launch party came after the clinic became the first verified Hydrafacial provider in Essex for 2024.

The event saw more than 35 visitors, and featured a live treatment demonstration, performed by Georgia with a talk through the process, as well as free skin consultations, a raffle and refreshments.

Georgie said: “I was overwhelmed with the turnout at the event.

“It was so lovely to see so many people turn up so excited for the launch and equally so proud of me.

“The atmosphere in the room held such a beautiful aura and that’s all I could’ve asked for.

“Everyone was amazed by the results of the Hydrafacial – the event just couldn’t have gone better, and we will definitely be hosting more."

For more information, visit @bethebestyouclinic on Instagram.