A SUSHI counter, where customers can watch artisans prepare their food, is opening inside a Colchester superstore.

Asda customers in Colchester can soon enjoy freshly handmade sushi thanks to Sushi Daily, which is set to open in the Asda Superstore on Turner Rise, Colchester on Wednesday 23 June.

The new counter will be the franchise’s first store in Colchester and its sixth in Essex.

It already has counters at Waitrose stores in Southend-on-Sea and Billericay, as well as Asda in Shoeburyness and South Woodham Ferrers.

Ian Roberts, managing director of Sushi Daily said: “We offer an array of handmade options for customers looking for a freshly prepared and convenient lunch or snack.

“With the increasing popularity of Japanese food across the UK, why not recreate that restaurant experience at home and treat yourself, safe in the knowledge that you’re also making a healthier choice than some of the go-to takeaway options?

Gazette: Sushi - the food will be prepared over the counterSushi - the food will be prepared over the counter

“Customers can see their sushi being prepared while they shop and even order platters for family meals or special occasions as we look forward to celebrating together once more.”

Providing a fresh alternative to grab-and-go convenience food, Sushi Daily offers an open kitchen experience where customers can watch artisans prepare their food with high-quality fresh ingredients.

The new counter will open just in time for the launch of Sushi Daily’s latest new product – an eastern take on a western classic – the sushi sandwich.

The counter will also offer fresh and handmade sushi, including nigiri, sashimi, maki and rolls. From sushi menus for one to sharing platters perfect for any party, customers can also add hot food options, starters, sides and desserts to their shopping list, including popular Mochi desserts.

For more information visit sushidaily.com.