CREATIVE new artwork could be the key to encouraging residents to shop in a different part of Colchester, according to a new plan.
A design has been unveiled for a wayfinder to be installed at the junction of Short Wyre Street and Queen Street and it is hoped it will entice people to shop along the channel of stores.
Behind the potential sign lies a hub of Colchester’s independent and branded shops, including Games Workshop, a tearoom and a beauticians.
It also acts as a route to Lion Walk and Eld Lane, where further popular shops lie.
A public consultation has now been launched in a bid to hear residents’ views on the initiative and give them the chance to have their say on the artwork.
They will have the opportunity to see initial proposals for the piece, which forms part of a wider strategy led by Our Colchester Business Improvement District (BID) and Colchester Council.
The pair are seeking to make improvements to the town centre and support independent businesses, particularly in the wake of the pandemic.
BID leaders say the artwork is intended to help celebrate the distinctive identity of the streets and invite visitors to explore further.
Sam Good, BID manager, said: “We are really excited about the possibilities for this installation. Not only will it act as a wayfinding sign for the town, it also has the opportunity to highlight Short Wyre Street as a destination in the town centre.
“We’re pleased to be working with an architectural practice and artist to invest in the town centre.
“The design highlights the distinctiveness of our independent business offering in this area. This will also play a key role in the place making of this area within the town centre.”
Artist Nicola Burrell was selected to design the work, bringing a wealth of experience as a sculptor who has made work for the public realm in metal.
She has also undertaken extensive research into the site and its history.
The project is being managed by Colchester-based architecture practice, HAT Projects, which is also responsible for the forthcoming transformation of St Nicholas Square.
The online survey can be found via www.smartsurvey.co.uk/s/UHSX7S.
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