Two discount stores in Colchester have launched a huge 50 per cent off sale for customers. 

Poundstretcher, which has shops in St John's Walk and Stanway retail park, started the sale this week. 

It means everything in the shops is now half price. 

Items sold include homeware products, cleaning necessities, seasonal and branded confectionery and drinks. 

Loo Loo Rose, Poundstretcher marketing manager said: “50 per cent off absolutely everything in store is such an amazing deal for the local community.

"With stock being updated regularly, customers can treat themselves to bargains time and time again with our fantastic offer.

"Get to the store today and shop ‘til you drop.”

Poundstretcher opened its second store in Colchester's St Johns Walk in March last year. 

The store recruited new members of staff - both part and full time - from the local area to become part of the Poundstretcher team.

Speaking at the time Nadir Lalani, executive chairman, said: “We are pleased to be opening a brand new store to the people of Colchester with lots of fantastic branded products, all at bargain prices, and look forward to opening even more stores over the coming months.

"Our team is working hard to deliver an outstanding shopping experience, great service, and an enjoyable retail environment for all our new customers."