COLCHESTER United's new home and away kits flew off the shelves as the club held their popular Open Day at the JobServe Community Stadium this afternoon.
Thousands were in attendance at the U's annual event, where the club's new home kit for the coming season was revealed.
Supporters flocked to the Club Shop, where both of Colchester's home and away strips for the 2023-24 campaign proved popular with fans.
Colchester's first-team squad signed autographs for fans and the club's chairman and owner Robbie Cowling, sporting director Dmitri Halajko, head coach Ben Garner and the U's women and girls' development officer Niamh Gamble answered supporters' questions, in a Q and A.
U's boss Ben Garner said: "It's about the fans and giving them an opportunity to showcase the club and to meet the players and build those relationships and we want that.
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"We want a good following at home and when we travel away from home and from me all the way through, we really value the support.
"Anyone who's paying to come and watch us play either at home and especially paying money to watch us away, we really value that support and we understand the importance of the football club and what we do on the pitch."
Local exhibitors and stall holders were also present at the Open Day, along with the club's Community Foundation.
Colchester general manager Tim Waddington was glad to see so many attend the event.
He said: "We've kind of found a format that works and it works well.
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"In the past, you get a lot of people turning up in Spurs or Arsenal shirts but today, we've seen a huge number of people in Col U kits and young families, too.
"It's exactly the kind of audience we're trying to appeal to, at the Open Day.
"It's been unbelievable and I'm really pleased with the numbers."
Waddington was delighted to see so many new U's shirts sold to supporters, at the Open Day.
He said: "Macron flew over all of the shirts we would normally sell on an Open Day plus 20 per cent and they sold out.
"That's just unprecedented so I'm hoping that means the fans like the shirts and the kits are going to be a popular choice, this year."
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