COLCHESTER Zoo will release a Christmas advert which it claims will rival the famous productions of supermarket brands such as John Lewis, Sainsbury’s, and Marks and Spencer.
As part of Colchester Zoo’s 60th birthday celebrations, the organisation has worked with a production company, Deadline Communications, to create a Christmas advert which will be released at 4pm on Friday.
The two-minute video, titled Tiger Spirit, will be launched on Colchester Zoo’s Facebook page and will take centre stage on the organisation’s website, as well as screens across the venue.
The advert follows the story of a young girl called Molly who is looking for the courage to make friends.
After hearing the soft rumbles of a tiger growl, Molly’s parents take her to Colchester Zoo, where she finds her ‘Tiger Spirit’ to give her the confidence to make new friends.
Singer and songwriter, Katy for Kings wrote the advert’s soundtrack, which will be available on Spotify, iTunes, and Amazon Music from Friday to coincide as part of the launch of the new advert.
Melissa Dench, Colchester Zoo’s business development manager, described the finished product as “simply amazing”.
She said: “This year has truly been a special year for us after celebrating our 60th anniversary.
“We wanted to end the year with something we haven’t done before, so we got in touch with our friends at Deadline Communications to see if they’d like to help us produce a Christmas advert.
“We were delighted that they were pleased to work with us again and the result is simply amazing.
“Our aim was to bring emotion and a connection to the forefront of the advert and feel we’ve really captured this with the story – we are so excited for you all to see it.”
Film director, Simon J Frith explained there was “no budget” behind the production.
He said: “It’s always a joy creating content for, and supporting, Colchester Zoo and I’m so pleased that we managed to get ‘Tiger Spirit’ to take shape in a short space of time, with no budget.
“It’s essentially a story of friendship and overcoming personal fears to connect with people.
“I had a wonderful team of dedicated professionals to help make it happen, and the fruit of their passion shows through in the end result.”
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