A MOTHER is hoping to help families create "beautiful memories" which they can "cherish and love" by opening her own photography studio.

Newborn and family photographer Gemma Louise England, 40, has launched her own studio at Crate Tiptree, in Tower Business Park, in Kelvedon Road.

She was set to hold the grand opening on Saturday, January 20, where she promised to give everyone who visited a £15 voucher.

Gazette: Opening- outside Gemma's new studioOpening- outside Gemma's new studio (Image: Gemma Louise England)

Gazette: Excited- business owner Gemma Louise EnglandExcited- business owner Gemma Louise England (Image: Gemma Louise England)

The new studio, next to the Coffee Crate coffee shop and the REco shop, is the latest business to open its doors at the popular small business park, following the opening of Mr O Removals and Sage Green Estate Agents.

Gemma, who first started her business in 2009, but has never had her own studio, focuses on being “affordable", offering digital packages "with no intensive aftersales”.

Gazette: Adorable- a photograph taken by GemmaAdorable- a photograph taken by Gemma (Image: Gemma Louise England)

Gazette: Proud- Gemma outside her new studioProud- Gemma outside her new studio (Image: Gemma Louise England)

She has experience photographing all ages from babies and toddlers to children and teenagers, and also offers unique photo packages including cake smashes and birthday bubble photo shoots.

The mum of two studied photography at university in 2006 and started her business after graduating.

In 2019, Gemma, her husband and their daughters took a break to travel around the USA, New Zealand and Thailand.

Gazette: Memories- Gemma's daughters, aged 9 and 13 at the time, in ThailandMemories- Gemma's daughters, aged 9 and 13 at the time, in Thailand (Image: Gemma Louise England)

Since then, she and her business have come a long way, even soldiering on during the pandemic.

She said: “I supported parents in photographing their own babies during the coronavirus by hiring out blankets, flowers and hats, and giving them step-by-step guidelines on lighting.

“Coronavirus made photographing newborn babies difficult and was one of the many small businesses that struggled during that time.”

She now hopes to be able to create “beautiful memories for families to cherish and love forever.”

Gazette: Scenic- photo taken by Gemma during her travels in New ZealandScenic- photo taken by Gemma during her travels in New Zealand (Image: Gemma Louise England)

“All my long-term customers are really excited about the new studio announcement - I've been getting lots of emails of congratulations," she added.

“Now I am ready to open my own studio and I’m very excited. I can't wait to meet lots of new families.”

A competition is underway on her Facebook page where entrants can have the chance of winning a free photoshoot.

For more information, go to facebook.com/gemmalouisephotos.