Ernest Jones has unveiled its newly refurbished store in Colchester's Culver Square Shopping Centre.

The redesign aims to enhance the shopping experience for customers with a bright interior and new features.

Store manager Sam Tyler said: "We wanted our Colchester customers to feel right at home from the moment they enter our store.

"As a trusted jeweller with a reputation for quality, craftsmanship, and expertise, we're here to help our customers celebrate milestone moments, and so we really wanted to heighten that sense of occasion in our store.

"We're really excited and hope our customers will love our makeover."

To mark the reopening, the store is hosting a celebration this weekend from October 25 to 27.

Visitors can enjoy a glass of bubbly while exploring the latest collections and learning about the jewellery and watch services on offer.

Additionally, there will be an extra 10 per cent off the final weekend of sale.

The Colchester store is one of 14 Ernest Jones and 41 H Samuel stores being refurbished across the UK as part of a multimillion-pound investment programme by parent company Signet Jewelers UK and Ireland.

Neil Old, managing director, said: "This significant investment underscores our dedication to local high streets and shopping centres across the country."