A popular retailer in Colchester city centre is launching a new service ahead of the busy Christmas period. 

Primark has launched a click-and-collect service at its Lion Walk store as part of a national initiative. 

Customers in Colchester will be able to pre-order items via the Primark website and pick them up at their convenience. 

Colchester and ten other stores across England joined Primark’s new service, and more are yet to join the scheme. 

Convenient - Colchester's Primark now offers a click-and-collect serviceConvenient - Colchester's Primark now offers a click-and-collect service (Image: DANIEL GRAVES PHOTOGRAPHY Y)

Kari Rodgers, UK Retail director at Primark, said: “We’re already seeing strong uptake for Click & Collect as we continue to roll out the service nationwide, and we expect this demand to grow as we head into the busy festive shopping season.  

“We hope our customers up and down the country find their shopping experiences just that little bit easier this year thanks to the added convenience our service brings.  

“Now that Click & Collect is available at more than half of our British stores, we’re pleased to be offering shoppers more opportunities than ever to enjoy our great value, affordable fashion.”