CLEAN it up! That’s the message from our Clacton-based weekly paper and the new team in charge of Jaywick’s regeneration.

The Clacton Gazette, our sister paper, has joined forces with Jaywick Strategic Leadership Group to keep local beaches clear of dog fouling.

The resort has one of the finest beaches in Tendring, but sadly, residents and visitors have not always taken the trouble to keep it clean and safe from dog mess.

Now, residents are being invited to take pride in their area, and leave it as clean as they found it, for others to enjoy.

Dog mess can spread parasites which cause blindness and when left on the beaches it is a particular risk to youngsters playing in the sand.

Dog-fouling is also an offence and anyone caught not cleaning up after their dog faces a £50 fixed penalty, or as much as £1,000 if the case ends up before a court.

Strategic group chairman Lord Hanningfield said: “We are committed to improving wellbeing and quality of life for those living in and visiting Jaywick.”

The campaign will start with a six-week programme of beach cleaning over the summer season. Free poop-bags are available from the Jaywick Strategic Leadership Group’s office in Lotus Way, Jaywick.

Nigel Brown, Tendring Council’s communications manager, said: “We are delighted to be able to back this particular campaign at Jaywick Beach.

“Our environmental services department will be supplying the bags as part of the initiative.”

l To report dog fouling to Tendring Council’s dog wardens, call 01255 686766.