A loyalty card scheme used in independent stores in Maldon has been praised.

The Maldon Shoppers Loyalty Card scheme has won an award for "enhancing the retail offer" in the first Association of Town Centre Management Regional Awards.

The scheme allows shoppers to get immediate discounts by using a shop and save swipe card, after paying a nominal fee of £2 to use the service.

The award will be presented at the East of England Regional Showcase Conference in Newmarket on Friday.

Published Thursday, February 24, 2005

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