An Essex shopping complex is hoping to attract youngsters to its latest range of designer clothes.

New store Little Labels at Lakeside is looking to help babies to 12-year-olds challenge the grown-ups in the style stakes.

Clare Silverman, Lakeside marketing manager, said: "It is fantastic Little Labels is doing so well.

There is obviously a big gap in the market for designer kid's clothes in Essex."

The store's top seller in the first week has been the Burberry bikini which fits babies as young as three months old.

Published Monday, May 26, 2003

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