We need to change our image to recruit and retain staff, particularly teachers and social workers, according to Essex County Council.
The county needs the equivalent of 246 full-time teachers and 245 full-time social workers, as well as people to perform the many other jobs.
A council spokesman said: "Private sector jobseekers see local government as rigid, boring and mundane.
"Efforts are being made to highlight the benefits of working for the council. The move needs to be towards offering individuals a package which best suits them."
Published Thursday, January 30, 2003
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article