Sales of teddy bears at TK Maxx in Eastgate, Basildon, will raise £1 each for a children's charity this Christmas.
Every £5.99 bear will see £1 sent to the Children's Promise charity and TK Maxx will also deliver a batch of cuddly Christmas bears to a project which it supports locally.
TK Maxx's charity spokesman, Jenny Allan, said: "This year we felt that our customers would be delighted to snap up these special bears while at the same time helping vulnerable children in their area."
Santa paws! - this shopper is backing the bears for charity scheme
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