The totally tropical outlook of Southend Beach is being used to sell fruit drink Lilt.
The latest Lilt advert called Seaside, which was filmed in Southend last September, can now be seen on TV.
It features popular Lilt Ladies Blanche Williams and Hazel Palmer getting people to chill out and relax on the seafront.
The unlikely stars spent two days filming in the town at various locations around the pier head.
For just 90 minutes of adverts the ladies - accompanied by an entire film crew - endured hours of take after take, ad-libbing as different subjects were given to them to talk about.
The ad shows Blanche and Hazel, 57 and 60, encouraging British tourists to unwind and relax on their holiday come rain or shine, and features their own rendition of Singing in the Rain.
Since the first Lilt ad was released last April, the ladies have enjoyed a celebrity lifestyle appearing on TV shows, opening events and signing autographs.
They were even voted best TV Advert Actresses at a recent ceremony.
This is a far cry from the obscurity from which Blanche and Hazel were plucked by the Lilt team.
Blanche was found in Bristol based Jamaica Age Care and Hazel was in her local dominoes club.
When they filmed the latest ad last year both said they loved Southend and wanted to come back again for a good holiday.
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