Colchester United are hoping a return to an all-yellow away strip will help recreate their glory days.
The U's have bagged a four-year deal with sportswear giants Puma, who will supply the club's match, training and youth-team kit from next season.
The link-up includes a return to a yellow away strip for the club - colours that proved popular during their previous promotion-winning campaign in 2005/6.
Colchester last wore an all-yellow away strip at Yeovil Town, where a goal-less draw at Huish Park helped seal their elevation to the Coca-Cola Championship.
And, after an absence of two years, boss Geraint Williams is hoping the club's deal with Puma will coincide with the success the U's enjoyed two years ago.
Williams said: "We're delighted to be with a company with the reputation of Puma.
"It's important to walk on to the field feeling good and this kit will play its part.
"I am sure it will prove popular with both our players and fans alike."
Puma currently provides kit for the likes of Italy, Switzerland and Austria, in addition to club sides such as Tottenham Hotspur.
And, with the club in good company, Colchester chief executive Marie Partner feels the club have struck a fruitful deal.
She said: "We're delighted about our association with Puma.
"Their business has always been renowned for its quality of sportswear as it's worn by some of the top sporting teams in the world.
"With a continued passion for delivering new ideas in an industry that is fast evolving, we know that Puma's ambitions will match our own to succeed."
Head of Sport for Puma UK Richard Callaway said: "This is an exciting opportunity for us and will provide great exposure for Puma in and around Essex.
"We are delighted to be the technical kit sponsor for Colchester United and are looking forward to working with the club and its fans over the next four seasons.
"With great kit and excellent service, we're sure our partnership will be a successful one."
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